Cynthia Mumbo is the Founder and CEO of Sports Connect Africa, a sports consultancy that focuses on connecting and empowering sports stakeholders in Africa. She has attended Wits University, the Chartered Institute of Marketing and is a Launch and Grow Fellow, at Babson College in Boston.
Cynthia served in the Executive Committee of the Kenya Basketball Federation as a co-opted member between 2009 and 2014. She is the Secretary General for the Kenya Basketball Women’s Commission and an advisory board member for the Hype Sports Innovation as well as a judge with the Sports Technology Awards| Start Ups. Cynthia has over 10 years of experience working in sales and marketing for, Sameer Africa (Firestone), Diageo and Menengai Oil Refineries.
Her community engagement involves youth basketball development and her hobbies are playing street basketball, music and reading.
Launched in 2008, Leaders is the brainchild of James Worrall. After 15 years working in top-flight sport, James started Leaders from his spare room with just a phone, worn-out laptop, and a Big Idea – to connect the world of sport with the best content and people…
10 years later and Leaders is the foremost global network in sport with a passionate, multi-lingual team of over 40 people, with two clear functional areas: Sport Business and Sport Performance.
Leaders connects senior industry leaders and create essential market intelligence to professionally develop sport on and off the field. They do this by running premium, invitation-only global summits and private networking forums for business executives and performance practitioners across the world of sport.
On getting nominated, a visibly jovial Cynthia compared it to the oscars of the sports business. “As entrepreneurs, we put the work just for the love of the sport or whatever else we are doing, but getting recognized by such platform affirms that what are doing is actually making a difference in the communities that we operate in ” she said.
Well in Mumbo.