About the job
LP Supplies is Nairobi’s leading online wholesaler for craft supplies. We are proud of our vast inventory and our commitment to providing the best products to the thriving craft community. Our digital presence is paramount in reaching our vast customer base, and thus, our content is at the core of our online identity.
Position Overview:
We are searching for a talented and dedicated Content Writer to join our dynamic team. The ideal candidate will have a passion for storytelling and a knack for creating compelling content that speaks to the hearts of craft enthusiasts. This is an exciting opportunity to be at the forefront of Nairobi’s burgeoning craft industry, presenting LP Supplies in its best light and engaging directly with our customer base.
Key Responsibilities:
1. Content Creation:
– Craft informative, engaging, and original content for our website, including product descriptions, blog posts, articles, and more.
– Ensure all content aligns with our brand’s voice, style, and messaging guidelines.
2. SEO Optimization:
– Utilize keyword research and SEO best practices to increase organic traffic to our website.
– Optimize existing content for search engine performance.
3. Collaboration:
– Work closely with the marketing and product teams to ensure content supports promotional campaigns and product launches.
– Offer feedback and suggestions to improve website content and layout, ensuring user engagement and retention.
4. Market Research:
– Stay updated on industry trends, competitor content strategies, and the evolving needs of craft enthusiasts.
– Use insights to inform content strategies and tailor articles to our audience’s interests.
5. Proofreading & Editing:
– Ensure that all published content is free of grammatical errors and aligns with our company’s quality standards.
– Review and edit content produced by other team members or contributors.
6. Feedback Incorporation:
– Address feedback from the team or the community and make necessary revisions.
Requirements:
– Bachelor’s degree in Communications, Journalism, English, or a related field.
– At least 2 years of professional writing experience, preferably in e-commerce or a related industry.
– Proven track record of producing engaging and error-free content.
– Proficiency with SEO tools and best practices.
– Ability to meet deadlines and manage multiple projects simultaneously.
– Strong research skills and attention to detail.
– Proficient in English with impeccable grammar and punctuation.
– Basic knowledge of the craft industry or a willingness to learn.
Preferred Qualifications:
– Experience with Content Management Systems (CMS) like WordPress or similar.
– Basic knowledge of HTML/CSS.
– Understanding of digital marketing and how content plays a role in the larger strategy.
– Previous experience in a startup or e-commerce environment.
Benefits:
– Competitive salary and benefits package.
– Opportunity to work with a passionate and driven team.
– Grow with a rapidly expanding online wholesaler in the craft industry.
– Flexible working hours and the potential for remote work.
– Discounts on our vast range of craft supplies.
– Continuous learning and development opportunities.
