About the job
PURPOSE OF JOB:
- To Assist in marketing activities and campaigns to grow Samsung Brand awareness and to drive sales;
- Implementation, execution and communication of brand marketing plans for assigned projects and customer segments;
- Execution of tactics to support marketing strategies;
- Provide Marketing support through regular communication and development of promotional materials as required
- Plan media, PR, IM and Digital Marketing in collaboration with brand teams as part of go to market strategy
- Plan all aspects with regards to new product launches, or sell-out initiatives with specific reference to specific products;
- Lead integrated consumer marketing plan, development and execution;
- Build launch plans, activities and channel strategies
- Propose brand activities and measurable objectives
- Manage segment marketing budgets and expenditures
- Work in partnership with all agencies on record to deliver against Samsung specific marketing campaigns
ROLES AND RESPONSIBILITIES
- This individual will be required to work with the Product Managers and Key Account Managers to ensure on-time and effective new product introduction / go-to-market.
- Plan and execute advertising campaigns and strategies for the business unit; to ensure the best gains in market share (or stated KPI / goal).
- Develop, implement, monitor systems and procedures necessary to smooth operation of the marketing functions
- Plan media, PR, IM and Digital Marketing in collaboration with brand teams as part of go to market strategy
- Plan all aspects with regards to new product launches, or sell-out initiatives with specific reference to specific products
- Compile briefing documentation against set Samsung objectives
- Tactical Marketing Planning
- Customer and Consumer analysis
- Budget optimization
- Agency liaison
CLIENTS / STAKEHOLDERS
Internal:
- Sales, Marketing Functions (PR, Brand, Digital, MI)
- Media Buying
- Marketing Finance
- Content & Services
External:
- Samsung Customers
- Retail / Trade Channels
- Agencies
QUALIFICATIONS AND EXPERIENCE
- Degree in Marketing /Or other related Fields
- Minimum 5 years in Marketing team management experience
REQUIRED SKILL & COMPENTENCIES
Technical:
- Marketing Knowledge
- Financial Acumen
- In Market Activation
- Computer Literate
Behavioral:
- Customer Focus
- Attention to Detail
- Teamwork
- Excellent communication skills
