BIC Drives Social Change and Supports Projects in Local Kenyan Communities
[NAIROBI, KENYA – 30 October 2023]: In its continuous efforts to empower women in local
communities, BIC has concluded the third edition of its flagship Mama ni Mwangaza initiative.
Launched in 2020, Mama ni Mwangaza aims to equip women with the knowledge and necessary
tools to enhance their financial and societal status, encouraging them to own future and impact
their communities.
In its third edition, BIC has trained over 6,000 women in Nyeri and Nakuru this year. Overall,
the initiative has impacted over 14 thousand women who have in turn positively contributed
to their communities. This year more than KES 90,000 was given in cash to support community
projects in the country.
Expressing her delight, Marketing Manager East Africa, Salome Ngugi, said: “The increased
participation in the workshops we’ve been hosting is a testament to the impact the program
has had on the local communities. Through engaging women, thousands of people have
benefitted. Diversity, equality, and inclusion is part of our DNA at BIC and forms a fundamental
part of our operations around the world. We are proud to show this commitment externally, as
well as leverage our ethos to drive change in the societies in which we operate.”
Commenting on her participation as a lead facilitator for the Mama ni Mwangaza initiative for
the third year in a row, Purity Maina, said: “It has been a pleasure for me to be picked by
BIC to facilitate and train thousands of women from various Chamas. The excitement I
see in women during these sessions gives me energy and drives me to help them create
an even bigger impact on their communities. It was refreshing to see the engagement
of women outside of Nairobi this year, and the behavioral change that the program
sparked towards the use of lighters versus matches for cost saving and environment
protection.”
Mama ni Mwangaza was launched by BIC in 2020 and hosted workshops for women to raise
awareness in local communities around the efficient and safe use of flames, as well as equip
participants with sufficient information to help them make informed financial and
environmental decisions. The educational workshops aim to equip women to in turn raise
further awareness within their communities and get cash prizes to support their community
projects. In addition to the reaching over 14 thousand women to date, this year over 6,000
women participants from over 130 Chamas in in Nairobi, Nyeri, and Nakuru, took part in the
Mama ni Mwangaza workshops.
