About the job
Company Description
About Our Hotel
The iconic Fairmont Mount Kenya Safari Club is a luxury 5-star resort located in the Mount Kenya Wildlife Conservancy in Nanyuki, Kenya. The hotel is rooted in history and has evolved from the vision of its founding members in the early 1930’s as a hunting ground to a beautiful story today as a hotel within a conservancy. The organization plays a crucial role in its host community through conservation and sustainability initiatives. As part of the conservation work, the property has a goal to rehabilitate and release the antelope species called the “Mountain Bongo’s” who were heading towards extinction and hence continues to make historic strides for future generations.
Nestled in the lush foothills of Mount Kenya, it is strategically located on the Equator offering 100 luxury rooms and villas. The hotel features a prestigious main structure that reflects the 1950’s colonial architectural design with a luxury country club feel, complemented by independent quaint cottages, including William Holden’s original cottage which offers breathtaking views of the mountain.
The hotel guests can indulge in an array of exciting outdoor activities including animal orphanage visits, destination dining, bongo tracking, horse riding in the forest/conservancy, phenomenal breakfasts at the slopes of Mount Kenya, and open fire dinner concepts at the foothills of the Mountain. Moreover, the F&B offerings include an all-day dining restaurant, a fine dining grill restaurant, a bar, and banquets/wedding destinations.
Job Description
- In charge of managing and developing the content strategy for all, Fairmont Mount Kenya Safari Club, social medias platforms, in order to achieve the communication strategy set up by the category managers
- Manage all aspects of social media content production and scheduling
- Segment the social medias according to the communication objectives and targets (non-exhaustive : LinkedIn, Wechat, Facebook, Tik Tok, Instagram, Twitter…)
- Develop a strategy of communication on social medias and work hand-in-hand with the category managers in order to create the appropriate content strategy
- Recommend new social medias if relevant with the strategy
- Feed our B2B and B2C community with the relevant day-to-day communications
- create or co-create content and story telling (images, videos, texts, ads, partnerships).
- Coordinate the right partners in order to co-create or create these contents (category managers, experience managers, creative agencies, photographers, videographers, external partners, etc)
- Create briefs for your internal partners (category managers, experience managers, property managers) or external partners (creative agencies, photographers, videographers), follow execution
- Train property managers and experience managers so that they create fresh content for the purpose of your strategy
- Implement all components of Accor Digital Strategy on social medias in order to deliver maximum online exposure
- Develop Fairmont Mount Kenya Safari Hashtag and Tag strategy
- Set up objectives and KPIs
- Analyse and report ROI and all relevant datas in order to optimize engagement and lead to sale
- Proactively identify advertising and PR digital opportunities that align with the hotel brand, and present these to the team for discussion and action
- Coordinate together with the category manager all digital PR or digital advertising actions that could impact awareness, engagement, conversion on/from our social medias platforms.
- Analyse competition / influencers actions on social medias
- Develop constantly your knowledge on fast moving social medias
- Happy to share : develop teams knowledge in order for them to help create new opportunities of content
- Manage and update the content library
- Contribute to budget creation and management
- Follow legal actions regarding content : image rights, music rights
- Report to the Director of Marketing Communication and Digital
Qualifications
- To be successful you will have proven experience as a content creator for a brand during a minimum of 5 years, Ideally in the luxe and / or travel industry
- We will also consider candidacies from digital specialists, reputation managers, community managers and influencers who want to develop themselves on brand management through social medias
- you will have proven your ability to see things differently with creative flair,
- you like to challenge the status quo
- you love working in an inspiring, experiential, luxe and fast-paced environment.
- You have effective relationship skills and the ability to build excellent relationships with stakeholders & colleagues.
- Excellent Microsoft Word/Excel/PowerPoint/Outlook skills, with competent use of other relevant applications. Photoshop, video editors, music purchase, Adobe Photoshop, Canva…
- Creating a brief for social media content creation has no secret for you
- Creating story telling with existing content or imagining new opportunities of impactful content is your motto
- You know how to speak to various communities : from corporate guests to leisure guests, but also key stakeholders and partners
- You have an overview of all relevant social medias on local as well as international markets
- You have Proven ability to successfully collaborate with a wide range of internal and external stakeholders – from junior to senior executive positions
- You Understand social media platforms and have the ability to analyze their performance
- You have Tertiary qualifications in Marketing, digital or advertising
- Data and result oriented : you have an appetence for data and the reach of KPIs and engagement/conversion objectives
Additional Information
- Employee benefit card offering discounted rates in Accor worldwide
- Learning programs through our Academies
- Opportunity to develop your talent and grow within your property and across the world!
- Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21
- Be part of creating the historic story of rehabilitating and releasing the rare Mountain Bongo that was heading toward extinction.
- Working with a hotel rich in history and known for exemplary services while growing your career
- Work and learn in a luxury property
